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Time of Beijing of dispatch of sina science and technology on July 5th before dawn news, Morgan Stanley today released a research report, the Tencent stock rating to "overweight".The following is the full text of the report: Tencent has gained Activision Blizzard heavyweight game "call of duty" the accredit in Chinese market, the Chinese version of "call of duty online" is a based on the virtual goods free games, will begin in the second half of 2012.
"Call of duty" for the latest series "call of Duty: Modern Warfare 3" sold in 24 hours in a globally sold over 6500000 copies, brought in $400000000 in sales revenue, make it become the most successful video game.
Over the past 2 years, "call of duty online" in Shanghai for Chinese game player development, the introduction of a new storyline and localization features, such as team, game, weapons and payment mode of alliance.
The game is also suitable for Internet cafes, and China still has a lot of game player in the Internet bar to play games.Tencent's "cross fire" the Chinese market is currently the most game player shooting game, peak concurrent user number (PCU) reached 3500000 to 4000000.
We estimate this game on 2011 Tencent revenue contribute approximately 15%.This means, "call of duty online" launch may influence "cross fire", the latter has been launched in China from 4 to 5 years.If it is assumed that the Ralph Lauren
"call of duty online" battalion closes achieve cross fire "and" similar levels, while the latter's revenue impact for 20% sac longchamps pas cher
to 30%, so we expect the "call of duty online" will make Tencent in 2013 revenue than previously expected high 10% to 15%.
Need to point sac longchamp
out, Chinese market shooting game of the competition is intense with each passing day.For sacs longchamps
example, Tencent currently operates 5 other shooting games, and the tour was well-known EA shooting game online "battlefield" authorization.
We are buying Tencent stock.Because the QQ user group is large and has a viscous, Tencent first quarter 2012 revenue higher than the position after 5 companies combined, therefore in the online games market position gets strengthening.
According to Baidu (micro-blog) search ranking, Tencent currently operates China's first 10 games in the 5 paragraph.Tencent also has rich game product line.In addition to "call of duty online", Tencent also received NCSoft "authorized" blade & longchamp pas cher
soul.
In June, when Korea test, "blade & soul" is in the Internet bar game player to spend time ranked first in the game.(Viking) to share: > reports: future assets longchamp sac
given Tencent holdings rating target price
of 203 Hong Kong dollar Jefferies upregulation of Tencent rating to buy Goldman Sachs to maintain the target price of HK $270 to buy rating Tencent Tencent holding future asset given rating target price
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